Ethics in Real Estate Advertising: Wednesday, November 13, 2024 1:30pm-5:30pm

$55.00

This course will be held in-person at the Wake Forest Chamber of Commerce, 350 South White Street, Wake Forest, NC.

Ethics in Real Estate Advertising is a four-hour continuing education course approved by the North Carolina Real Estate Commission and meet the 2.5-hour requirements of the National Association of Realtors for ethics.

In this course, attendees will do an in-depth study of the Code of Ethics including the Preamble, and eight different articles and standards of practice.

Along with that, attendees will be able to compare and contrast the Code of Ethics and the rules of the North Carolina Real Estate Commission.

Inside this course are tips and tricks for licensees to use to make their marketing compliant with both NAR and NCREC rules for your social media advertising, Zillow, Realtor and Homes profiles.

Scroll down for a detailed outline of the course.

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Description

Ethics in Real Estate Advertising

Segment 1: History of the Code of Ethics

  • Identify concepts in the Preamble
  • Explain the evolution of the Code of Ethics
  • Compare why consumers hate Realtors with their operations

Segment 2: Structure of the Code of Ethics

  • Demonstrate an understanding of the structure of the Code
  • Evaluate differences between the Code of Ethics and North Carolina law and NC Real Estate Commission Rules
  • Summarize specific Standards of Practice 1-9 and 3-11 of the Code of Ethics

Segment 3: Enforcement of the Code

  • Distinguish the differences between Ombudsman and Mediator
  • Explain the process of formal dispute resolution for ethics complaints and arbitration
  • Formulate an understanding of the role of the Grievance Committee and their responsibilities in the different applications

Segment 4: Focus on Advertising

  • Identify the Articles in the Code of Ethics that apply to advertising
  • Differentiate between NAR Code of Ethics Rules and NCREC rules for advertising
  • Analyze advertisements to discover unethical or illegal practices

Segment 5: Realtor Marketing

  • Employ techniques to maximize marketing that is in compliance with both NAR Code of Ethics standards and the NC Real Estate Commission License Law
  • Explain the concept of Search Engine Optimization and how different internet advertising sites are used to elevate agent advertising
  • Enhance your Zillow, Homes.com, Realtor.com, Facebook, Instagram, YouTube and other advertising profiles

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