Thursday December 5, 2024: Ethics in Real Estate Advertising; In-Person, Raleigh 9am-1pm

Ethics in Real Estate Advertising

4 Hour Elective Course that also satisfies the Realtor Code of Ethics training required between January 1, 2022 and December 31, 2024.

Segment 1: History of the Code of Ethics

• Identify concepts in the Preamble
• Explain the evolution of the Code of Ethics
• Compare why consumers hate Realtors with their operations

Segment 2: Structure of the Code of Ethics

• Demonstrate an understanding of the structure of the Code
• Evaluate differences between the Code of Ethics and North Carolina law and NC Real Estate Commission Rules
• Summarize specific Standards of Practice 1-9 and 3-11 of the Code of Ethics

Segment 3: Enforcement of the Code

• Distinguish the differences between Ombudsman and Mediator
• Explain the process of formal dispute resolution for ethics complaints and arbitration
• Formulate an understanding of the role of the Grievance Committee and their responsibilities in the different applications

Segment 4: Focus on Advertising

• Identify the Articles in the Code of Ethics that apply to advertising
• Differentiate between NAR Code of Ethics Rules and NCREC rules for advertising
• Analyze advertisements to discover unethical or illegal practices

Segment 5: Realtor Marketing

• Employ techniques to maximize marketing that is in compliance with both NAR Code of Ethics standards and the NC Real Estate Commission License Law
• Explain the concept of Search Engine Optimization and how different internet advertising sites are used to elevate agent advertising
• Enhance your Zillow, Homes.com, Realtor.com, Facebook, Instagram, YouTube and other advertising profiles

*Registration for this course closes at 6pm the night before the course is scheduled to begin.*