The 7 Biggest Wastes of Time for Agents

The 7 Biggest Wastes of Time for Agents

1. Consuming content instead of creating it.
   • The average person spends almost 2.5 hours per day on social media.
   • That’s over 112 hours per month.
   • That’s over 1,344 hours per year.
   • Social media is an incredible waste of time if you are not budgeting for usage and maximizing its impact.
   • What would happen if you took 30 minutes per day out of what you are already spending on social media consuming content, and instead spent 30 minutes creating content?
   • When you focus on creating content rather than consuming it, you will begin to see momentum in your business.

2. Being busy instead of productive.
   • Busy is frantic.
   • Productive is focused.
   • Most agents have their days filled with busy, which gives them a false sense of accomplishment.
   • What are the five activities you do that create the most return for your business?
   • If you don’t know those five activities, figure them out ASAP and start doing those five things every day.

3. Doing tasks instead of delegating.
   • How much is it costing you to do the small stuff?
   • If you make $100,000 per year, you average $50 per hour.
   • Why are you stuffing envelops when you could be generating leads?
   • Don’t spend an hour on a social media post when you could be generating leads?
   • As I said before, just because you are busy doesn’t mean you are being productive.

4. Perfecting a logo instead of having real estate conversations.
   • Your lack of a log is not holding you back.
   • The name of your company is not your brand.
   • YOU are your brand.
   • I have never seen a seller or buyer use an agent because of the company/firm you are with.
   • People do business with people.
   • When your business slows down, more advertising is not the solution. More focus on conversations with people who can send you a referral is the solution.

5. Being reactive instead of proactive.
   • Do you have a plan of action every day?
   • Keep it simple with 5 goals per day.
   • Make sure they are attainable.
   • Create your list of to-dos the night before you need to do them.
   • Planning your week or your month in advance has value if you keep it in front of you at all times.
   • Track your progress with larger projects and break them up into smaller tasks.

6. Focusing on quantity instead of quality on social media posts.
   • If you are posting for business purposes, ask yourself if the post has anything to do with bringing in your ideal client.
   • Algorithms are looking for creators that post quality posts more than it is looking for quantity.

7. Spending time with unproductive people
   • If you are in a room with 5 other high producers, you will be the 6^th.
   • If you are in a room with 5 lazy people, you will be the 6^th.
   • You are a product of the 5 people you spend the most time with.