Generation Alpha includes kids born in 2013 or later. They won’t be in college for a while, but their influence is already taking shape. They are training their parents as much as their parents are teaching them. This is the first generation of kids that has grown up in a brewery hanging out with their parents while mom and dad have a drink at the bar.
In the vast tapestry of time, each generation leaves an indelible mark on the world, shaping it in unique and profound ways. From the resilient Silent Generation to the rebellious Baby Boomers, and the tech-savvy Generation Z, each cohort has brought its own values, beliefs, and aspirations to the forefront. Now, as we stand on the precipice of a new era, a new generation rises: Generation Alpha.
Born into a world defined by rapid technological advancements and shifting cultural landscapes, Generation Alpha promises to be unlike any that has come before. Let us explore the differences between the Silent Generation, Baby Boomers, Generation X, Generation Z, and the eagerly anticipated Generation Alpha.
The Silent Generation, born between 1928 and 1945, experienced the tumultuous aftermath of World War II and witnessed the birth of the modern world. Shaped by the Great Depression, they learned the value of frugality, hard work, and resilience. This generation adhered to a sense of duty, prioritizing stability and conformity. They played a pivotal role in rebuilding nations and fostering economic growth. The Silent Generation, often called the “Lucky Few,” experienced significant societal changes but were less vocal about their opinions than subsequent generations.
The Baby Boomers, born between 1946 and 1964, were a seismic force that reshaped society. Coming of age during a time of unprecedented prosperity, they challenged societal norms and sought personal fulfillment. Baby Boomers witnessed the civil rights movement, the sexual revolution, and the counterculture of the 1960s. Their activism and advocacy propelled sweeping changes in areas such as gender equality and civil liberties. This generation, known for their ambition and work ethic, strived to create a better world for themselves and future generations.
Generation X, born between 1965 and 1980, emerged in the wake of the Baby Boomers. Sandwiched between two larger generations, Generation X faced unique challenges. Growing up during economic recessions and societal shifts, they developed a sense of independence and adaptability. Raised in the era of latchkey kids, they became self-reliant and skeptical of institutions. This generation embraced technological advancements but also witnessed the world becoming increasingly complex and uncertain. Generation X paved the way for a new style of leadership and work-life balance, rejecting traditional hierarchical structures and advocating for flexibility.
Generation Z, born between 1997 and 2012, is the first generation to grow up entirely in the digital age. From early childhood, they were immersed in a world of smartphones, social media, and instant connectivity. Generation Z is known for its tech-savviness, global consciousness, and social activism. They have harnessed the power of online platforms to mobilize for causes like climate change and gun control. Generation Z’s experiences and outlooks have been shaped by economic uncertainty, terrorism, and the rise of automation. They seek authenticity, inclusivity, and purpose in their personal and professional lives.
Now, as we turn our attention to Generation Alpha, born from 2013 onward, we enter a new chapter of human history. Generation Alpha is the first to be born into a truly hyperconnected world. Technology is an integral part of their daily lives from the moment they take their first breath. These digital natives will grow up in an era of artificial intelligence, virtual reality, and augmented reality. With access to a vast array of information and global networks, Generation Alpha is expected to possess exceptional problem-solving skills and adaptability.
Unlike previous generations, Generation Alpha’s primary source of information and socialization is the internet. Their digital fluency and reliance on technology have significant implications for education, socialization, and future job markets. Additionally, Generation Alpha is likely to witness the effects of climate change on an unprecedented scale, shaping their attitudes towards sustainability and environmental stewardship.
Moreover, Generation Alpha is growing up in an era of increased awareness and conversations surrounding mental health. Society has made strides in understanding and destigmatizing mental health issues, and Generation Alpha will benefit from this progress. They will prioritize emotional well-being and seek holistic approaches to self-care.
As we welcome Generation Alpha, it is crucial to recognize that each generation builds upon the foundation laid by its predecessors. The Silent Generation instilled resilience, Baby Boomers fostered social change, Generation X emphasized adaptability and Generation Z embraced technology and activism. Now, Generation Alpha stands poised to harness the collective wisdom of the past and steer the world into uncharted territories.
The arrival of Generation Alpha heralds a new era defined by technological innovation, connectivity, and an evolving global consciousness. With their unique upbringing and unparalleled access to information, this generation possesses the potential to reshape the world in ways we can only begin to imagine. As we bid farewell to the previous generations and welcome the dawn of Generation Alpha, we must ensure that we provide them with the tools, guidance, and opportunities to create a brighter and more inclusive future.
In the meantime, let’s look at the incoming Freshman class at colleges and universities across the country. What does the class of 2027 know and what do they NOT know?
- Created in 2004, Facebook has always existed for these students. They just don’t use it because Facebook is where all of the “old people” are.
- They prefer platforms like TikTok and Instagram Reels vs Twitter and Snapchat.
- Lebron James has always been the most recognizable athlete in the world.
- Hillary Clinton has always had a more significant role in politics than Bill Clinton. They only know of her as Secretary of State and presidential candidate instead of as First Lady.
- The experience of Russia invading Ukraine is more visceral thanks to today’s technology in comparison to Gen X growing up during the Cold War.
- The debate on climate change is over. This is the first generation that will effect change to combat global warming.
- Diversity, equity and inclusion (DEI) is actually regressing for the first time in two generations. Sexual orientation, gender identity and teaching about race in schools are all under attack as these students find their identity.
- The class of 2027 is still recovering from the staggering mental health impact from the Covid Pandemic and Covid Fatigue. Many of them spent the first two years of high school in classes on Zoom.
- Social media influencers drive their decisions far more than actors and sports figures.
- Fashion does not reflect significant commitment to protecting the environment as they choose less environmentally friendly clothing.
- Their music has always been streaming and vinyl records are “retro.”
- 9/11 is a historical event like the Kennedy assassination to Gen Xers or the Challenger disaster to Gen Z.
- Almost all of them have either a tattoo, a piercing or both. Tat sleeves are perfectly acceptable in the workplace when they go out in public.
- The primary use of their phone is to take photos.
- Youtube is their #1 search engine to learn information.
- They have grown up with Big Data algorithms that know what they want before they do.
- Most of them will rent their textbooks, not buy.
- The tech Big Four – Apple, Facebook, Amazon and Google are to them what the Big Three automakers were to their grandparents.
- Many of them will choose trade school instead of a four year degree because they think the degree will not make them more money.
- They are more concerned about what they are contributing to society than making a bigger paycheck.